about
I’m Vitor. Regência began in Cacoal and grew along with the problems I learned to solve.
I’m Vitor Hugo, founder of Regência Communication.
It was in Cacoal, Rondônia, that I started working with marketing and where Regência was born. I still work from here, although today the work can happen with a company in the same city or thousands of kilometers away.
I did not start knowing how to do everything I do today.
In fact, I started with ads.
I started with traffic. the problems did not stop there.
When I started, my main tool was ads.
I studied Meta Ads, then Google Ads and, over time, other channels. I learned to structure campaigns, follow results and understand why some decisions worked better than others.
But the jobs started putting me in front of problems that the ads manager could not solve on its own.
Sometimes the campaign did its job, but the page it led to needed to improve. I started studying pages.
To understand what happened after the click, I needed to measure better. Tracking and data analysis came next.
A page could be technically right and still communicate badly. Copy, offer, structure and content came next.
Contacts started coming in, but that raised another question: what happened to them afterwards?
I started looking at CRM, customer service, follow-up and the commercial side of the journey too. Not to take over my clients’ sales management, but because acquisition does not end when someone sends a message. If the bottom of the funnel does not work, that also affects all the work that came before.
Some of those routines did not need to keep depending on someone doing everything by hand. Automations came next.
And, at some moments, I found problems too specific to fit well in the tools that already existed. I also started building integrations, dashboards and tools of my own.
One thing led to another.
Not because I wanted to pile up an ever longer list of services, but because the problems of the businesses I worked with began to go beyond what I knew how to do at that moment.
And that forced me to learn.
learning something new does not erase what I already knew. it adds up.
I did not stop working with ads because I learned to build pages.
I did not stop building pages because I learned automation.
And I do not need to build a tool just because today I can.
Each new capability increased the number of paths I can consider when facing a problem.
That is how my way of working changed.
At the beginning, it was natural to start from a question like:
“how can I use ads here?”
Today I prefer to start from another one:
“what is happening in this business, what needs to change and where can I help?”
Sometimes the answer is still Google Ads.
Sometimes it is a page. Sometimes it is showing up better in search. Sometimes it is content. Sometimes the problem is after the contact has already arrived.
And sometimes none of those things is the answer.
The tool comes after the problem.
some things that were part of this path
Google Ads Search
Google certification
Meta Ads and Google Ads
training with Comunidade Sobral
Paid Traffic Management
extension course · 360 hours
BNI RO Robusta
member
why Regência
the name came up while I was washing dishes.
One night I was washing dishes and listening to Echoes, by Rob Landes.
At some point I started thinking about music, conducting and harmony. The word stayed with me.
That is where Regência Comunicação came from.
Later, the same reference ended up naming three moments of the way I organize the work:
Afinação. Composição. Concerto.
Music gave origin to the names. But, over time, the idea behind Regência started to make sense to me in another way.
A business is also made of many things happening at the same time. The work it delivers, the people, communication, acquisition, customer service, operations, technology, reputation and so many other parts that influence what it can build.
None of them explains everything alone.
And Regência does not either.
We are not the center. We are part of the movement.
how we work
afinação, composição and concerto.
- 01 · afinação
Understand the business before proposing the solution.
Goals, customers, offer, context, what has already been tried, limitations and opportunities.
- 02 · composição
Decide what is worth doing.
It may involve ads, pages, search, content, automation, integrations or other fronts. It is the problem that determines the combination.
- 03 · concerto
Put it to use, observe and adjust.
What happens in practice can confirm the path or show that we need to go back, understand something better and recompose.
It is a cycle, not a queue.